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Statkraft wins CHARGE awards' best B2B award
Statkraft was awarded best B2B brand category during the global CHARGE Energy Conference in Reykjavik, Iceland.
The jury emphasises consistency between brand promise and company products and says:
"On the surface Statkraft seemed to offer little more than other generation and supply brands service and products, but digging deeper it has a great sense of commitment to the next generation and an understanding of its history and role in influencing the growing demand and of energy through renewable solutions.
The company has a gift of being brought up on hydropower and this history is giving them a great back story to lead the renewables conversation. Powering Possibilities is an optimistic, future orientated statement aligned to the brand and is a motivating promise for all customers."
About the CHARGE awards
The CHARGE awards celebrate “excellence in branding” and aim to stimulate the discussion on brand strategy by acknowledging and showcasing “outstanding branding initiatives” within the energy sector. For further information about the awards and different categories, visit CHARGE awards' website.
